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Client: Native Instruments, Strezov Sampling
Creative Lead: Alastair Oloo
Designer: Maik Siemer
DOP Robin Thomson: Zack Ferriday
Producer/Director: Zack Ferriday
1st AC: Mark Nickels
Editor: Shane Mason
MUA: Florina Vyas
Music: Henri Vartio
Choir: Omnia is a choir-based plugin, and joined a market full of cliché and classical tropes – angels, churches, etc.
It posed the question: What does a contemporary choir plugin look like?
I oversaw the campaign concept, video shoot, and post production in trying to connect the sounds of the product to the human voice in a new way, with each singer representing a section of the choir.
Choir: Omnia
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